Power to the independents
The acquisition of Ticketfly accelerated a 2-year journey for Eventbrite to better serve mid-market venues and promoters and power their businesses from end to end. Combined, the two platforms wanted deliver the market-defining solution for independent venues, promoters and festivals, and expected to process more than 200 million tickets globally, generating approximately $4B in gross ticket sales the first year for Eventbrite.
Between this acquisition and a series of strategic acquisitions and engineering breakthroughs, Eventbrite was positioned to delivered the most innovative and game-changing event platform for promoters, venues, and festivals.
The main goal was to expand its event technology platform, improve its services for music promoters and venues, and grow its global reach. Eventbrite Music takes everything great about the Eventbrite platform and elevates it to the next level.
Tailored to the nuanced needs of the independent music industry, Eventbrite Music features enhanced functionality and mobile-first technology, empowering music partners to grow their businesses, pack out their shows and deliver an experience for artists and fans that’s second to none.
Artist Dabatabase
Tiered-pricing
Tiered ticketing is a pricing strategy where tickets are sold at different price levels based on availability, demand, or ticket type. As one tier sells out, the price automatically increases to the next. Traditionally, this was managed manually by ticketing managers using spreadsheets — a time-consuming and error-prone process.
To modernize this workflow, we gave venues and promoters a smarter way to create and manage tiered inventory. Building on the existing ticket creation experience, we introduced a parent-child hierarchy that makes it easy to visualize, organize, and track tiers at a glance.
A standard pattern that could translate across all inventory features using our design system, creating a predictable UX for all users.
Impact
During the first year, Eventbrite Music onboarded over 1,800 of the top music promoters and venues across North America, supporting 100,000 events per year which generated $600 million in gross ticket sales.
In September 20, 2018, Eventbrite goes public, setting IPO range of $19 to $21 per share and valuing the company at $1.8B
SELECTED CASE STUDIES
